Information About The Google Penguin Update
Because of the update, Penguin can now run on real time. It was also made available to different countries and languages at the same time. All websites are able to feel the same impact wherever they are. Everyone will have the same rules.
Because Penguin is already real time, this means that page rankings could differ every time there are updates on the page and other linked pages. There is a clearer and faster impact, positive or negative, that results from your actions.
A real time algorithm allows you to remedy your actions and recover a penalty faster. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. Positive results will be clear after your site will get checked.
The update has made Penguin an essential part of the system and not just a separate factor. It is now important to monitor your backlink profile continuously.
There is now a main focus on the specific toxic pages rather than the entire website. These are like micro penalties and are more difficult to monitor. It is vital to perform an audit on important subdomains and website pages often.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. You will be able to recover faster but you can also get penalized at a faster rate compared to before. In order to prevent unexpected drops in rankings, you can do a lot of things.
Make sure you monitor regularly your search engine results page positions. In order to stay informed of position changes, you can set up email alerts. You would need to track other keywords for vital subdivisions and not just for the homepage keywords. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
A clean and healthy backlink profile is essential to have. Whether you have new and lost backlinks, it is vital to do a regular checkup on them, what their quality is, and also taking care of suspicious kinds.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Perform separate audits for different language type of your site. Because of the update, you can obtain a reduced cost of error while still doing various experiments.
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