Google Penguin 4.0 Update-What Is It All About?
The Google Penguin 4.0 Update has officially become a part of the core algorithm of Google. They have been waiting for this update for two years.
Today, Penguin is real-time. Penguin was created as a filter that can get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. The penguin was introduced in the year 2012. In the past, the websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. Spam websites will be penalized. The next penguin update was in the year 2014, and it was named Penguin 3.0. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, you can say goodbye to these long delays. Because there was an update with penguin, the data will be refreshed in real time, which means there is a faster response after you reindex a webpage. The regular process of Penguin is that it will capture and also release the web pages. Penguin 4.0 is now more specific regarding web pages. Google, also states that this new Penguin is much more granular. Which means it affects more finer granularity than websites. It does not necessary mean that it will only affect web pages. The new Penguin 4.0 only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Here are some important factors about the Real Time Penguin:
A. The signal of the Penguin whether it be positive or negative it will be recalculated on crawl. The best tool to test and try the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This has an effect to all the levels like the folders, pages, domain, keyword groups and keywords. Means that anything that will go in the rankings will be affected by the Penguin algorithm.
C. It is more difficult to diagnose small penguin penalties.
D. Because the new Penguin is more granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in checking and analyzing the groups of the source of domains, kinds of links, countries groups of keywords and many more.
Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.
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