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Advertising & Marketing

Smart Ideas: Buttons Revisited

Guide to Pinback Custom Buttons and Their Benefits

The means that most politicians us to advertise their political agenda is done through lawn signs, bumper stickers and buttons, and these means are not only used for this purpose but it is also heavily used for marketing campaigns to publicize and promote products or even movement.

In other words, buttons, bumper stickers and yard signs are all forms of basic advertising. There are simple but pragmatic questions to ask in order to evaluate the effectiveness of any form of advertising. Where would be the best place to post them and what is the most creative instrumentality that will enable you to achieve your goal with greater results?

I have used these three locations to deliberately point out their expressed features. Yard or lawn signs are small signs used for ‘local’ advertisers and are also quite popular during election campaigns. The yard signs possesses a sense of partnership with the home owner and sends a message that this homeowner is one prototype of a family man in good standing who is testifying his belief or great interest in the one he is campaigning for. When yard signs are put up it is usually only those living nearby or passersby in that location who can see the sign. It is effective in its own way but you will have difficulty of publicizing and promoting them to others or make your campaign be more known to others.

When it comes to bumper stickers, it solves the problem of being simply in a static or permanent location, and you can also use the position of your partnership with the car owner.

Although with bumper stickers you can reach more people and make the campaign more known to other, it also has its downsides compared to pinback buttons.

When you car is parked your bumper sticker goes nowhere, but with pinback buttons it goes wherever you go. Unlike lawn or yard signs which are divisive in nature, pinback is a trinket. And unlike bumper stickers which characterizes the campaigner’s interest to let other spread and promote their crusade, pinback are given out as a token. It serves as a visible and a tangible representation or a symbolic gesture that you are just as important to them as the campaign itself. Pinback buttons can also function as a souvenir similar to receiving a medal after a race.

So to the question of evaluating the effectiveness of your campaign method, where to put your ads and what means will enable you to achieve your goal with greater results and a valid crusade that involves even the most insignificant participant to get something out from it. Now we know that there is nothing better than pinback custom buttons for this end.

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