|  | On Websites: My Rationale Explained

Advertising & Marketing

On Websites: My Rationale Explained

Building a Website for Your Small Business

Imagine your small business website as a first impression for your future clients. Is it user-friendly, and is it clear in conveying your business’ products and services? If not, visitors can lose interest and click away, which will not increase your repeat customer base.

Be Clear about Your Business and Why It’s There

Considering you just have a few seconds to engage potential customers and keep them on your site, be crystal clear with your value proposition and intent as people land on your homepage. Fantastic visual design, animation, and gorgeous photos can all enhance a website’s appearance, but it’s also important to take your business message into account.

Create a User-friendly Website

If you’re developing something from scratch, the first step is to make sure you have the right people working on your project. Most importantly, you need both technical developers and information architects running the creative development process from the core. That means will not only be contributing conceptual ideas, but also helping you provide a positive user experience.

Never Underestimate the Power of SEO

If your site is not optimized for the search engines, you’re practically shutting off all possibility for organic traffic or unforeseen encounters with your business. If you allow your idea to ultimately lead the technology solution, that’s a great start, but you have to ensure it’s compatible with the leading search engines. At least, you should generate a site map and fill out title tags, heading titles, and site description appropriately.

Breathe Life into Your Brand

Several corporate websites are short on soul, depending mainly on stock imagery and using boring business speak, boring content, and general web design. All of these make for poor user experience. And that’s a big problem, since your site plays a vital branding role. To create an unforgettable branding experience, be yourself and shine. Talk to people in real-time, and let your brand be the reason for them to talk to each other.

Be Mobile-Friendly

Right now, around 5 percent of traffic to business websites originate from mobile phones, and in the succeeding year, with more smart phones expected to enter the market and carriers continually increasing the capability of cellular wireless standards, that number is project to climb substantially. That means your website should be built not only for PCs, but also for smart phones and basic phones.

Use Analytics to Monitor Your Progress

You need to tracking your online progress if only to ensure that it is in line with your company goals. If you have budget problems, the free Google analytics package can give you a great start. As you confirm that your tags are all working, pull weekly reports and begin examining user behavior on your site. Luckily, trends will not take long to spot.

on-websites-my-rationale-explained

ABOUT THE AUTHOR