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Google Penguin 4.0 and Search Engine Rankings

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google has placed Penguin in its core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.

The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.

Will this then affect SEO specialists and website owners?

There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.

You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.

Another indicator is a decrease in sales, conversions and click-through rate.

Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.

Google will not send you any notification regarding the impact of the algorithm. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. You want to give the best search results to your targeted audience to convince them to visit your site. Don’t expect customer to stay in your pages if they are not optimized.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

A recovery plan for your website is necessary if you find that it has been penalized.

Google update is beneficial to users because it can improve their search experience. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Here are some benefits of Penguin 4.0 to SEO.

With these new updates, SEO specialists can restore ranking and traffic issues faster.

Penguin 4.0 allows data to be refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.

It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. Users will be able to appreciate SERP more.

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