Google Penguin 4.0 Update-What Is It All About?
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the year 2012 and in the month of April. Penguin was made to get websites that are spamming the search results. Especially those websites that are using scheme links to manipulate the rankings in search results. Penguin basically removes inorganic links. Before these links were devalued and must be replaced so it can be recovered in the search rankings. The recovery process before can really take time. That is why it is really good that there is a penguin update.
The penguin 4.0 is the latest and the last update of Penguin.
Below are the features of the Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The latest penguin 4.0 is now real time. This just means that every time google updates the rankings of every page changes and even its information. So any action that is done on the site can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. In case your site receives a google penalty, you can quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. This is why you will just need to regularly check
the backlink profile of your website.
The new Penguin 4.0 is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of focusing at the whole website. This is why you must regularly check the pages of your website.
Here are the things that you can do in order for you not to get penalized:
You need to closely check your position in SERPs. You should have email alerts so you can easily be informed in case your position changes. Make sure that you do not only track the keywords that is used for your ranking, but other subdivision keywords.
You should make sure that your backlink profile is clean and healthy. Regularly check new and old backlinks. That is why you need to audit the backlink of your website. Since the penguin 4.0 update is granular.