Guide to Google Penguin 4 Update
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. Web pages that manipulate visitors and mislead them by using repeated unrelated phrases, and send them to a different page, will be penalized.
It was at the same time that Penguin 4 was released for all countries and languages. This means that all websites will consistently experience the same impact independent of their location. This has not changed, but unlike before Penguin 4 is real-time now. With real time, every time there are updates on information about your pages and their links, you page ranking can change. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. If your site however is penalized and your webmaster does a good job improving it and removing harmful links, this real-time algorithm allows you to recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
There will also be no notification that will be given if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
One the other hand, this updated algorithm can change the status of your rankings fast the moment you take positive actions on your websites.
This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
Because the new Penguin takes a granular approach you need to keep your backlink profile healthy and clean and conduct a deep backlink audit of your entire website. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.